This summer saw 12 County Sports Partnerships in the North of England raise the profile of women coaches, as well as inspiring more female participants into coaching through the #PassOnYourPassion Campaign.
Each CSP dedicated a week to highlight the hard work and dedication of female coaches, and the positive impact they have on the people they coach.
Currently only 30% of the coaching workforce are women and the percentage of women coaches receiving a qualification each year is 17%. The campaign aimed to help improve these statistics.
The Campaign went through 13 counties through a 3 month period, identifying over 500 incredible coaches who passed on their passion and welcomed over 500 new females into coaching. All coaches involved in the campaign received a relay baton, the coaches were then asked to pass on their baton to a female participant from their session – the handover symbolising a welcome to the world of coaching. The campaign was then passed between CSPs using a giant inflatable baton.
The campaign was featured in 30 newspaper articles, 1 radio interview, 1 ITV interview, engaged some high profile celebrities and a thunderclap reaching over 640,000 people.
CSP involved in the campaign are listed below:
- GreaterSport
- Yorkshire Sport
- Active Humber
- North Yorkshire Sport
- Tees Valley Sport
- County Durham Sport
- Tyne and Wear Sport
- Northumberland Sport
- Active Cumbria
- Lancashire Sport Partnership
- Merseyside Sports Partnership
- Active Cheshire
For case studies from the CSPs please vist the relevant CSP website