London launch strategic plan of action for technology in London 'Making London the Heart of the SportTech World' outlining ambitions to drive tech and innovation to increase participation in physical activity and sport.
Making London the Heart of the Sport Tech World is the strategic plan of action for technology in London. Building on the Blueprint for a Physically Active City it highlights the exciting role that technology innovation can play in helping to create positive change to Londoners’ lives through sport.
At the centre of the plan are two primary outcomes:
- More Londoners use technology to be active
- More organisations use technology to encourage Londoners to be active
Attaining the true value of these outcomes require collaboration between a wide range of groups and individuals: from developers to policymakers, investors and, most importantly, Londoners themselves.
The development of Making London the Heart of the Sport Tech World has been influenced by the outcomes of extensive consultation. We are grateful to all our stakeholders and partners involved in supporting the development of this plan.