This Department for Transport funded project has brought £1.6m into Active Nofolk with the ambitious aim of increasing active travel to reduce congestion and improve air quality, reducing single occupancy car trips, improving public health, supporting access to work and learning, and improving road safety in the Greater Norwich and Great Yarmouth areas.
Launched in July 2016, Pushing Ahead is a multi-faceted project which aims to ultimately deliver long-term behaviour change, increasing the number of walkers and cyclists who utilise existing outdoor cycling infrastructure and path networks into and through these urban areas.
A wide range of partners including Norfolk County Council Environment team, Active Norfolk, Norwich City Council and Great Yarmouth Borough Council, as well as a wider group of walking and cycling interest consultees have been involved in the design, management and delivery of the project.
Utilising their networks and resources, they are delivering this project into schools with Bikeability; into workplaces with Personal Journey Planning services; and into the wider communities in Norwich and Great Yarmouth with walking festivals and community cycling events, cycle maintenance and safety training, and access to a cycle loan scheme.