CSPs are delighted to be activating Sport England’s ‘This Girl Can’ Campaign designed to give girls and women the confidence and belief they need to be more active. CSPs are using their insight and talking to local communities to help ensure appropriate physical activity opportunities that respond to women’s needs and overcome their fears are available.
A key element of the campaign is to change the way sport and physical activity is delivered to women so CSPs are working with local providers to ensure they understand how best to engage and inspire women to join their sessions and stay involved.
Lee Mason, Chief Executive for the CSP Network said:
“the CSP Network is committed to inspiring and enabling more females to become more active and enjoy the benefits that sport and physical activity can bring. CSPs are once again supporting the This Girl Can and are creating innovative ways to activate the campaign at a local level”
Some examples of how CSPs are activating the campaign are below:
- Changing Perceptions
Worc Girls Can - aiming to change womens perception of sport and physical activity and engage with organisations across their communities, Hereford and Worcester Sports Partnership have launched Worc Girl Can.
From 13-17 February thePartnership is working with 6 lead schools where students will be offered the opportunity to participate in a range of wacky and wonderful activities, from CricFit to 'Piloxing', an innovative creation, combining pilates and boxing.
Marketplace events will also be hosted within the schools which will provide students with the chance to engage with clubs, leisure providers and organisations across their community, discovering a host of new and exciting activities.
- Meet the Ambassadors
SASP is just one CSP that has identified This Girl Can Ambassadors and have used social media to help tell the ambassadors stories and use their experiences to inspire and encourage other women to get started on their own personal journey towards better wellbeing.
Ambassadors are local women that people can connect and relate to. Last year Active Cheshire successfully used a hairdresser to act as a community connector to encourage a group of women to undertake behavior change that resulted in them becoming more physical active http://www.cspnetwork.org/impact/cheshire-girls-can. The CSP aims to build on this work through 2017.
- Engaging providers
CSPs are working with organisations such as Women in Sport to hold a number of insight workshops on the ‘Role of Influencers’ to help organisations understand how they can inspire more females to get involved and stay active. Active Devon is hosting a workshop on 26 January to coincide with the launch of the 2017 This Girl Can Campaign.
- Active Workplaces
CSP Network Workplace Challenge runs a women’s only leader board and is encouraging all women to take part in the #ActiveLunchChallenge. To find out more of how to get involved visit https://www.workplacechallenge.org.uk/this-girl-can
To find out more details of what is happening in other CSPs areas please contact your local CSPs – contact details can be found on the CSP Network Website. Alternatively contact Nicki Couzens firstname.lastname@example.org
Notes to Editor:
About This Girl Can
- This Girl Can is a national campaign developed by Sport England and a wide range of partnership organisations. It’s a celebration of active women up and down the country who are doing their thing no matter how well they do it, how they look or even how red their face gets.
- Research shows two million fewer women than men are active, but 75% want to do more.
- Fear of judgement is the primary barrier for women.
- The CSP Network represents 44 local County Sports Partnership teams across the country.
- Collectively, they contribute to the health of the nation by helping local partners, organisations and deliverers to promote the benefits of active lifestyles across local communities.