As part of the LLR Whole School approach to help more children and young people meet the CMO guidelines of 60 minutes activity a day, LRS set out to create a localised version of the Daily Mile programme. To achieve this, the LRS team visited 7 primary schools and talked to over 250 pupils to ask for their ideas on how the programme should be developed and designed.
The pupils were informed that the aim of the programme was to encourage young people to do 15 minutes of organised activity at school every day. This could be a walk, jog, run, skip, hop, jump or simply a favourite sport or activity. Taking this into consideration, pupils were asked to feedback their suggestions for; a name, logo and brand, colour scheme and rewards scheme.
This information was gathered through a series of activities that included; sharing their suggestions, peer-rating and group feedback, allowing all pupils to contribute their ideas.
Findings from all 7 schools were collated and a themed analysis was undertaken to see which suggestions were the most popular. These findings provided the team with an understanding of what young people wanted, ensuring this was embedded into the programme design and branding.